Interviews: from the Classic Genre to Modern Formats (Using the Example of the Programs “Wdud” and “How to talk?”)

The article on a significant theoretical basis and an example of the programs “Widow” “How to Talk?” presents some aspects transformation genre “classical” interviews into modern formats. It is proved that experiencing transformations gaining new features, among which are analyticity, portraiture, journalism. main strategies reflected in activity popular interviewers — Yuri Dud Irina Shikhman considered. Among these strategies, choice relevant socially topics, provocativeness intimization, promoting hero’s self-presentation, independence assessments, high level emotionality “biographical” approach, non-linearity composition others highlighted.